Friday, October 23, 2009


I am currently pumping milk once a day for donation for a sick adopted baby girl. I was nearly out of breastmilk freezer bags, so when I was at the grocery store yesterday, I picked some up. The grocery store is a large chain store, with one of those coupon machines that spit out coupons for you when you check out based upon what you purchased.

Imagine my surprise when I glanced at the coupons the cashier handed me, and one was for infant formula. Great, I thought. I suppose it must have been because they can tell I have a baby, since I was buying breastmilk freezer bags.

When I looked closer at the coupon, though, I couldn't suppress a disgusted laugh at what was written upon the coupon. It has a picture of a cute baby along with a picture of the formula which they were advertising (which I will not name, so as to not give them free advertising). The words read:

"Thinking of supplementing your breastfed baby? Consider X brand, our closest formula to breastmilk. Clinically proven to benefit infants in all three areas: growth, brain and eye, and immune system development."

So, not only were they targeting me because I had purchased a baby item, but they were banking on me, as a breastfeeding mother. You know, because I might not have enough milk, or maybe I don't like nursing in public or want to have a break from the task of nursing my beautiful boy..... right. And, you know, it is pretty close to breastmilk....its almost the same thing! Right???

Oh, it all just makes my blood boil.

It really makes me feel ill. I don't know how those who work in marketing for the formula industry sleep at night.


Annalise Jones said...

Well it's very close to breastmilk! It's good for three whole body parts! What more could you ask for?

Lee said...

Ugh. Ugh.

When I buy maternity clothes I have to tell them that I do not want the bag of goodie coupons for plastic diapers and formula.

Anonymous said...

I just found you blog and love it so faar! I couldn't agree more with you. Formula marketing makes my stomach turn! It's closer to breastmilk than it was 20 years ago, but still pales in comparison and always will.

Lily of the Valley said...

Found your blog recently, and have enjoyed scanning it. Love your banner picture and am intrigued by your interests. I haven't quit being pregnant or breastfeeding since Dec 2005. Funny that breastfeeding is still frowned upon here in the US, in the 21st century.

Jenn said...

Baby formula: they call it a "supplement" for a reason.

Great post. Your passion is refreshing.